Our story
A softer,
slower
kind of luxury.
Chapter 01 — The idea
SOFT LAUNCH began the way most quiet things do — with a small frustration. Perfume bottles that shattered in bags. Alcohol sprays that burned skin. Fragrances that shouted where a whisper would do.
We wanted something you could hold. Something that felt like an object as much as a scent. A pocket ritual, not a performance.
Mission
To make fragrance feel like a keepsake — close, considered, and quietly luxurious.
Craft
Small batches, poured by hand. Tested for months before they ever reach you.
Care
Alcohol-free. Cruelty-free. Kind to skin, and kinder to the ones we gift them to.
A short timeline.
- 2022The first tin. Poured in a Bombay kitchen. Given to seven friends.
- 2023Six friends came back for more. SOFT LAUNCH became a brand.
- 2024Our first collection — three signatures, three everyday scents.
- 2025Corporate gifting, weddings, and something new we can't tell you yet.